In a developing country like of Bangladesh, the usage of Facebook, Instagram, YouTube, Snapchat is the most common digital media platforms among the mass. Everyone has a smartphone or some sort of connection to the internet all year round. Thus making it very easy to reach the people through this internet within minutes. But in order to understand the trend of digital marketing in Bangladesh, the enlightment of knowledge has to be channeled properly. Now what is this digital marketing? Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks. The development of digital marketing, during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Currently the digital scenario in Bangladesh is almost similar to what it is in India. The digital transformation has been rapid for the last 10 years. The Bangladesh government is also playing their role in making the country one of the digitally fast-moving countries in the world. Current leaders have also promised to make the country be listed among the top digitally advanced countries in the world. The environment for digital marketing in Bangladesh is becoming extremely competitive. The demand for digital marketing in the cities has led to the multiplication of digital agencies. You could find agencies that practice the best techniques and work in tandem with the latest innovations. But, there are a few aspects to look at before jumping into the conclusion on the capacity through which a digital marketing agency should suffice. First, you have to look into the credibility of the agency.
- A digital agency should have a strong online presence.
- Check if their existing clients are reputable.
- Verify if the agency follows the best practices in the industry.
- See if the agency would be able to provide the best outcome for your marketing goals.
- Check if you are able to create a rapport with them in order to work in tandem.
- The agency must be able to be open about the metrics and also provide precise reports on a regular basis.
- Check if they have certifications and are a Google partner.
- Ask if they would be able to work within your budgetary parameters.
- See if they are extremely creative and able to think out of the box.
Given that an agency fulfills these given circumstances, they can be called a complete digital marketing agency. Unfortunately, we can’t just get a degree in content marketing and stop learning about it for the rest of your career. However, this can be figured out as soon as someone gets his first job. The field changes much too quickly, from what grabs audiences’ attention, to the words the customers use, and how it is needed to reach them. This is only compounded when they are forced to deal with new technologies like augmented reality or voice assistants popping up, or social networks continuously changing their algorithms. It takes a conscious and consistent effort to stay up-to-date on digital marketing strategy. Not only it is needed to be aware of the latest trends, but you need to understand them well enough to evaluate them for your brand. For example, when a new social network, search engine, content format or app starts trending, it wouldn’t be strategic to just jump on the bandwagon. It is needed to understand the trend itself, whether your target customers care about it, and if so, how you can leverage it in your marketing strategy. Following the top marketing trends not only keeps one informed, but also inspired as it can be watched what they do best in their own marketing and content.